The use of technologies allows the company to adapt its portfolio to customers' needs and create new products and services, based on information collected about the products and services offered and their usage, such as its status, location and consumption or usage patterns. In addition to expanding the offer, digitalization also allows you to transform the way companies generate revenue by expanding or adapting their range of options to new models of monetization, considering performance, margins or the way the offer is made available to the client. The process of developing new products and services is also optimized using technologies and collaborations, becoming more efficient and allowing the reduction of time-to-market.
With clients being primarily those responsible for the success of organizations, a customer-centred approach leveraged by digital tools can create a competitive advantage for organizations, allowing them to adjust the offer and provide an improved and adapted experience to each client, ensuring its satisfaction and retention.