In an increasingly competitive market, marked by changes that tend to be rapid and unpredictable, the traditional way of operating proved to be insufficient to meet the expectations and needs of customers, who are increasingly more demanding. Organizations need to be able to react quickly, with information, intelligence and confidence, to changes in the environment, whether motivated by the customer, the competition or by changes in market dynamics. So, to be more agile, efficient and resilient, organizations must also ensure better planning, execution and visibility throughout all of the supply / value chain operations.
The way forward is not only through growth through innovation, considering the assessment and selection of digital transformation projects, but also through knowledge of operations and the collection of process data, and the growing quantity and quality of information and transparency resulting from the implementation of technologies will allow for a more agile, more sustained and, potentially, more intelligent and predictive decision-making.